UX researcher and Saudi-market consultant. PhD candidate in HCI at KAUST. Run remote interviews in Khaleeji dialect with locals across Riyadh, Jeddah, and the Eastern Province. Comfortable with diary studies, usability tests, and synthesis playbacks. References from MoF and a top-3 Saudi bank.
NEOM Technology
Sara's research transformed our design direction. Recruited 10 perfect-fit Saudi participants in under a week, conducted bilingual interviews, and the synthesis surfaced two opportunities we hadn't considered. The team treats her playback as a quarterly ritual now.
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